Nordic Revenue Forum - Shifting gears program 13th September 2022

The topics of the Nordic Revenue Forum - Shifting Gears event will address the developments brought by the pandemic and the subsequent management of growth in support of the full-service hotel, restaurant, conference and spa industries and activities. In the program, topics that affect productivity are approached from different perspectives, with revenue management at the center. The goal is to share tips and various opportunities that help in the day-to-day decisions and development of a productive business.

The concise daily program includes the latest news and trends as well as proven ways to impact tourism revenues. During breaks, brainstorming and exchange of ideas continues as networking with colleagues in the industry. 



8:15 - 17:00 Nordic Revenue Forum 

Welcome to the Nordic Revenue Forum, please find the more detailed program below. 

8:15 Rekisteröinti ja verkostointia aamukahvin äärellä - Registration and Network Coffee

Join us right in the morning and have a coffee/tea with some savoury snack and great company. Say hello to old friends and meet new colleagues. Our partners are ready to meet you first thing in the morning.

9.00 - 12:30 TODAY IS THE NEW TOMORROW - Welcome to our Morning Program
Tulevaisuuden asiakkaat - The Future Guests | Matkailualan teknologianäkymät - Smart Tech Ahead


Tervetuloa! Welcome!
Matkailualan tiedolla johtaminen Suomessa  - Leading the Travel Industry with Data & Knowledge in Finland 
Hanna Lak, Nordic Revenue Forum perustaja, HMMH Consulting Oy toimitusjohtaja

Nordic Market outlook - How Benchmarking Makes the World a Better Place
Henrik Karlsson, Client Relations Manager, Benchmarking Alliance AB

Global Market Insights and Promotional Pricing Strategies & Tactics
Igor Nys, Business Development Manager OTA Insight 


 - Networking break

Nauti virkistävästä tauosta samalla keskustellen kollegoiden ja partnereidemme kanssa.
Enjoy a refreshing break and network with colleagues and our partners

The Role of Travel Management in Business Traveller Booking Behaviour
Janne Aarniovuori, Director, Business Travel, Amadeus

Content Parity and Why it is Important
Rainer Schäfer, Vice President Sales, GIATA

How a Guest-centric Approach can Transform Hotel Operations
Thomas Danielczak, Sales Director, Shiji


PANEL: Tunne asiakkaasi - Mikä muuttui pandemian aikana? | Know your Guests - What Changed with the Pandemic?

Rainer Schäfer, Vice President Sales, GIATA
Janne Aarniovuori, Director, Business Travel, Amadeus
Deiv Salutskij, Go China, Deiv Salutskij Consulting
Annika Ülem, Founder, GuestJoy


 - Lunch and Networking

Keskustelut aamupäivän aiheesta jatkuvat kollegoiden kesken. Aika ravita kehoa ja mieltä ennen iltapäivän ohjelmaa.
Continue discussing the morning topics with colleagues. Nourish your body and soul before we return to afternoon program.


 - Afternoon program

 After lunch we split into three more intense sessions, please choose from the below topics. Please note we have limited capacity per session. 

13:30 - 15:00 Iltapäivän työpajat - Afternoon workshops

Huone 1 | Track 1 - Total Revenue Management 

What’s after the new normal ?
Stephan Kohl, Business Development Manager for Germany & the Nordics, HQ revenue

Capitalising on the Total Guest Revenue Potential
Laureline Klijnsma, Sales Manager EMEA & UK, Stayntouch

How to use Data to Drive Total Revenue
David Goodman, Sales Director, Duetto

Huone 2 | Track 2 -Digital Marketing & Customer Journey

How to Increase Direct Sales with Packages
Samantha Williams, Commercial Director, Profitroom

How to be Present during the Whole Booking Journey 
Andris Malahovskis, Sales & Business Development Manager, Estonia, Latvia, Lithuania, Finland & Ukraine D-EDGE

Website Personalization Tactics: How to Retain and Convince Users to Book Directly 
Sonia Merena, Market Director Northern Europe, The Hotels Network

Huone 3 | Track 3 - Revenue & Profit Management for Restaurants and Meetings & Events

The New Age of Function Space and Group Optimisation
Vassilis Syropoulos & Peter Brauer, co-founders, Get Into MoRe

Modernising the Booking Experience for MICE & Groups
Anna Boulard Israelsson, Area Manager France & Nordics, Proposales

Increase Profits by Digitalising Restaurant and Room Service Ordering
Hannu Vahokoski, Founder, Hotelway


 - break & networking
Nauti virkistävästä tauosta samalla keskustellen kollegoiden ja partnereidemme kanssa.
Enjoy a refreshing break and network with colleagues and our partners


15:00 - 17:00 Iltapäivän ohjelma - Afternoon program

KEYNOTE: The Great Resignation: Where is the Leadership we need in Challenging Times?
Michael Nowlis, University of Cambridge

PANEL: Shifting gears | Are we on Track for Tomorrow? 

Michael Nowlis, University of Cambridge
Kati Paasi, Director, Business Development, Business Finland, Visit Finland
Maarika Honkonen, Owner and co-founder of New Baltic Hospitality FORUM
Kim Spolén, Director Infor Hospitality Nordics


17:00 Nordic Revenue Forum afterwork drinks  

Stay for a while and join us for afterwork drinks. 
It is then time to thank all participants and wish you all success for improving your profits and wishing a sunny rest of the week!



Please note! The organiser reserves the right to change the agenda and program. 



Our amazing partners shifting gears with us

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adding google map to website
Nordic Revenue Forum 13 September 2022
Clarion Hotel Aviapolis, Karhumäentie 5, 01530 Vantaa, FINLAND
+358 41 713 1926 | Mon-Fri klo 9am - 3pm (GMT+2)
by plane
Arrive at Helsinki-Vantaa airport Helsinki Airport
by bus
Local busses from the airport Matkahuolto route guide
by train
Take a train in capital region, check VR timetables or local train timetables
by car
Check the venue homepage for parking info