As an entrepreneur, it is important to maintain professional skills and keep track of what is happening in the industry. At one time, I couldn't find Revenue management, let alone industry technology, discussions on HoReCa, or tourism industry events in Finland, so I participated in industry events abroad.
Nordic Revenue Forum
Tips & Tricks from our partners
1. There are some factors that influence conversion rates. Which factors impact the conversion rates the most?
Overall, 3 factors influence conversion rate: price, quality/evaluations, and content. If you ask hoteliers, they will always focus initially on the topic of price. That is also why they plow resources into sales and use expensive channel managers. If you keep asking, some will eventually come up with quality/evaluations.
1. What are the key learnings for the industry from covid in your view?
- For all the people that were afraid algorithms are taking their jobs, they can relax now – it became very difficult to forecast based on historical data, since the patterns are disturbed in the past 2 and a half years; experts are needed to interpret data more than before
The world of hospitality is continuously evolving, with many changes accelerated by the pandemic.
We’re looking to the future of hotels and, in particular, the role of technology going forward:
The Future of Hotels: What Does the Industry Need to Tackle in 2023?