8.15am - 5pm
13th September 2022
Clarion Hotel Aviapolis
1. What are the key learnings for the industry from covid in your view?
- For all the people that were afraid algorithms are taking their jobs, they can relax now – it became very difficult to forecast based on historical data, since the patterns are disturbed in the past 2 and a half years; experts are needed to interpret data more than before
- Occupancy is not everything – I have heard multiple hotels talking about having much higher rates than pre-covid and being more profitable… at least as long as the tourists were able to come
- Everything is connected – hotels can’t be filled when people can’t reach the place, geographically; there has to be more cooperation between hospitality and transportation, especially air transport
2. What do you see as the biggest need in the industry to tackle in 2023?
- Digitalization – it’s already an old buzzword, however old is also the style we are doing business in Travel; travel tech solution providers need to collaborate and integrate more than before, making it easier for hotels to shift to a new tool, adopt a new tool and integrate it with their existing stack
- Standardization – there’s no proper hotel standard for visuals and facts; Big OTAs capitalized on that by offering the best curated and standardized content in the industry; for the hotels, this meant, initially, less trouble, saved time and easy sales; today, many hotels are ”addicted” on these big OTAs for a big chunk on their sales, which is risky for them
3. How do you see hospitality technology is used in 10-20 years?
- More into the direction of attribute-based sales, where your personal virtual assistant will search properties on your behalf, make the packages/arrangements for you, recommend experiences and so on; exponentially more data will be available and probably easier to crunch; health data and psychological data can merge and we will receive truly customized experiences
- Example: when your smartwatch/smart device identifies raised stress levels for a longer time, worse sleep quality, longer work times - it can look for relaxing weekend escapes within your budget, bring itineraries for approval and then take care of all arrangements for you
Do you want to read this blog in Finnish, click on the Finnish flag on top of the page.